Purpose and Context
The survey introduction should explain the purpose of the survey, how the results will be used, and approximately how long it will take to complete. Providing this information helps respondents understand why their participation matters and sets clear expectations.
Providing Background Information
Include any necessary background relevant to the survey. If the survey is conducted by a specific organization, mention the organization and provide some context about its mission. This builds trust and credibility with respondents.
Benefits of a Strong Introduction
A well-crafted introduction helps establish context and trust, improving the quality of responses and the overall success of the survey.
